If you are running an ecommerce website then you should be searching for different ways in order to look out for sales. Through our blog we will here guide you with some of the best methods, ideas and strategies that will help you make a purchase from a specific website. Our SEO experts have got you the right and top tips for the success of your business organisation.
Table of Contents
- Ensuring that your website is found on search engines:
- Product review and user generated content:
- Avoiding Duplicate content with product descriptions:
- Blog integration to promote your products and services:
- Long tail optimisation keywords:
- Implementing 301 direction:
- Specifying the priorities of sitemap.xml:
Ensuring that your website is found on search engines:
The major step to gain success in ecommerce business is when it is rightly indexed. You can have the assistance of the site operator, or run a search engine on Google to know the number of pages indexed. Incase your site is not coming up, you can directly submit URL to Google and bing.
Product review and user generated content:
While dealing with ecommerce business you need to always encourage your customers, to come and give a feedback back about your products and services. Doing this will not just help you get a user generated content but will also make each and every page unique keeping it fresh. Remember 70% of the viewers look at the product reviews before they purchase them.
Avoiding Duplicate content with product descriptions:
Although there is nothing considered to be that easier and quicker than using product descriptions provided by manufacturers, it is possible that you might have landed up having the same content that is similar on the other websites. And the best ways you can deal with it is having a unique content for all your products and services. You can take an assistance of your content writers who will not just provide you with some unique content but even a SEO friendly content. This will help you save a lot of time and money.
Blog integration to promote your products and services:
Wish to have a fresh and unique content?? Then continue posting about the offers, deals and tips for the products and services that they wish to promote. Writing an interesting blog is one of the best ways to develop engagement with your marketing audiences. Also don’t forget to provide the link to the product you have been promoting.
Long tail optimisation keywords:
When it comes to long tail keywords, you will not just rank better in it, but also offer you with a better conversion rate. You will in short need to understand the search demands for your products and services, and then implement the right h1 tag, image alt attitude, Meta tags, followed by the content on product pages accordingly. Do not stuff to many keywords into it.
Implementing 301 direction:
Implementing 301 redirects to cultivate the benefits of all the inbound links that are present in the website and no longer exist. Having a 301 direction allows a user to send users to another page of the website that is relevant enough to their query.
Specifying the priorities of sitemap.xml:
Site maps generally rely on the crawling of the websites. This is something that can be modified to prioritise certain areas of the store, followed by the pages that will be identified by Google. These highly optimised pages can be assigned through site map xml making sure that they contribute to a higher page SERP.
These were just a few but a lot more to go. What other strategies do you think we can include to the blog post above. Do leave your comments below.
About the Author
Gurpreet is a content marketer, a writer by day and reader by night. She loves to keep her self-updated about the Indian film industry as well as the upcoming films, stories, gossips as far as there is some information in terms of political and entertainment inside. You can connect with me at upcoming cinemas to stay connected with the Bollywood world.